Without proof of a return on investment, marketing is reduced to a cost centre, and a very expensive one at that. So we create metrics, KPIs, scorecards and more reports than you can shake a stick at.... Read more
Congratulations to the winners of CIM Marketing Excellence Awards winners in the categories of Integrated Marketing Communication - Customer Retention and Customer Acquisition! What a night Ladies and Gentlemen! What a night we had.... Read more
CAM Foundation is proud to be a sponsor of CIM Marketing Excellence Awards in the categories of... Read more
We have been saying it for a few years now: “content is king”, but I believe 2015 is the year when content finally took the throne. Changes at Facebook, Google, Twitter and others have hastened the need for brands to create engaging content that consumers will share with each other.... Read more
The 7 Ps are still widely considered to be relevant today and are successfully employed by many marketers in their planning. However, the Digital Age has brought new technologies, growing competition and a more discerning, empowered consumer, and with it, a new set of Ps is emerging.... Read more
Facebook has certainly kept business page owners on their toes in recent years. The Facebook algorithm, formerly known as Edgerank, has been subject to countless changes and many marketers have struggled to keep up.... Read more
Advancements in data and tracking in the last decade have revolutionised digital marketing techniques. These days, almost any consumer action can be measured and the volume of data at the disposal of digital marketers is almost exhaustive. The challenge is to use and make sense of this data in order to make tangible business improvements.... Read more
As the world becomes increasingly digitised, the volume of job roles that require digital marketing skills has increased exponentially. According to Tech City, 27% of London job growth comes from the digital and tech sector. Meanwhile, digital advertising budgets in the UK continue to rise, looking set to surpass all traditional formats combined.... Read more